This page is intended to have just NOTES FOR WEBSITE DEVELOPERS. It will be removed as we approach completion of the website.
The two websites DC would like us to use as exemplars are these:
Plus, you can look to this site as an example of things we can do:
The following video is instructions on HOW TO EDIT TEXT on these pages. Please do not make other changes without checking with the developer first.
ABOUT WRITING COPY
Most people, when they write copy for a business, tend to write “LOOK HOW GREAT WE ARE!” type copy, in a desperate effort to convince potential customers to give them business.
However, the main thing to keep in mind is that potential customers don’t CARE how great you are (at first). All they care about is what you can do for THEM.
They have their own worries, their own problems, their own pain points, and what they truly want to know is this: CAN YOU SOLVE MY PROBLEMS?
If you can answer that question right up front, then your copy will be much more effective than if you start out by trumpeting things like “We’re the Best!” or “We’ve been in business for TEN YEARS!” or “We are the most reliable!” Notice all those things are about YOU.
They don’t care about you.
They care about their own problems, and if you can show them you care about their problems, and want to help them solve their problems, then they’ll keep reading.
Once you’ve hooked them into reading more, THAT is when you tell them why and how you can solve their problems, and why and how they should give you their business.
The REQUEST a QUOTE form page is now on the menuing system, under Contact Us.